# Ask An Expert: Angela Sun On Creating Effective One Pagers

Feb 17, 2023

One pagers can be a great selling tool, but what does it take to make an effective one pager? What even _is_ a one pager?

We sat down with Angela Sun, who created a B2B Sales 2-Pager Template to get her advice. She not only shared what she thinks makes a good one pager, but helped us evaluate and grade One pagers from various companies. While layout and look are important, Angela says that the copy is what makes a prospect want to learn more.

[Click Here for Angela's Template](https://docs.google.com/document/d/1y7NLZGmcDURTgk58o2mErBU_KVla4pBd1ApeN0rgu2s/edit?usp=sharing)

**Name:** [Angela Sun](https://www.linkedin.com/in/angelalsun/)

**Position:** Freelance Marketing Consultant & Copywriter

**What’s Your Background?** I’ve spent the last decade in various marketing roles at B2B tech companies ranging from Seed stage to Series B. A guiding principle I’ve always lived by when it comes to my work is: _How can I be most helpful?_ This has landed me in a few roles “accidentally”, based on what needs there were on the marketing team at the time. It’s the reason I started out in Marketing Operations and how I found myself in Product Marketing roles most recently.

Now, I consult on a full-time basis for B2B tech startups because I love solving those early startup marketing challenges and working closely with founders.

**Fun fact about yourself:** During the pandemic, I got really into writing songs! I found out that one of my friends was learning music production at the same time, so we joined forces and recorded a couple songs that we put up on YouTube.

## **First off, what in your mind makes a good one pager?**

A good one pager has to check a few boxes from a design and copy standpoint.

Your **design and look-and-feel** are the first impression you give off. A well-designed one-pager has:
- Clean layout
- Even margins
- Good use of color (not too many, otherwise it’s distracting)
- Consistent use of font (again, not too many different fonts)
- Product imagery that’s clear to understand and also big enough to see

Your **copy** is what gets your reader interested and hooked on learning more. A great one-pager has:
- A clear, concise value proposition and benefits
- Word(s) that describe the thing you sell (e.g. software, dashboard, platform, membership plans, etc.)
- Social proof in the form of a quote or customer logos
- Call-to-action
- BONUS: If you can speak to why the status quo is no good or why other solutions fall short, and explain how your product is better.

## To Put Angela To The Test, We Decided To Have An Informal ‘Grading’ Of One Pagers

First up, a One Pager from the [Product Marketing Alliance](https://www.productmarketingalliance.com/):

**Angela:** Right away, I love the layout and the colors. There's a quote first, and the logo after, which does a good job of giving social proof.

**Final Grade:** A-

Next up - a One Pager from our library, describing our product Enablix Learn:

**Angela:** I like the overall layout, I feel like it's clean. I would just want to know what this looks like and how my reps would interact with it. **Final Grade:** B/B+

Lastly, a One Pager from [ayeQ](https://aye-q.com/):

**Angela:** I like the color gradient they use here and the overall layout design. However, I’m struggling to understand who this is really for.  **Final Grade:** B/B-

[Check Out Angela's Template Here](https://docs.google.com/document/d/1y7NLZGmcDURTgk58o2mErBU_KVla4pBd1ApeN0rgu2s/edit?usp=sharing)